Micro vs. Macro ROI Simulator

See whether your budget is better suited to micro creators, macro creators, or a mix.

What This Tool Does

This tool compares two creator tier strategies using your budget, creator rates, audience sizes, AOV, and margin so you can see which route is more practical.

Why This Matters

Indian D2C brands often debate reach versus trust. This tool makes that trade-off visible before the team spends the full campaign budget on the wrong tier mix.

How to Use This Tool

1
Enter total budget, AOV, and margin.
2
Add expected creator rates and follower counts for micro and macro options.
3
Choose the platform and compare projected reach, orders, revenue, and ROI.
4
Use the recommendation to guide a test split or creator mix.

Understanding Your Results

Creator count

Shows how many creators fit within budget. A low count can increase campaign risk.

Effective reach

Shows likely audience exposure. Use it to judge whether the plan can create enough demand.

Orders and revenue

Shows expected commercial output. Compare this with campaign targets before approval.

ROI

Shows whether each route looks profitable after spend. Negative ROI may still be acceptable for awareness, but should be intentional.

Common Mistakes

Choosing macro creators for reach when the budget only allows one or two posts.
Assuming micro creators always win without checking audience scale.
Ignoring margin and judging only by revenue.

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